As a tool, the main purpose is to protect, assist eyes or decorative effects, such as myopia, polarizing mirror, sunglasses, goggles, and so on. With the wave of intelligence, cheap Ray Ban sunglasses will be given more functions.
Facebook's first smart glasses in collaboration with Ray Ban: Ray-Ban Stories, which was officially released today, also let us see the transformation of intelligent wearing in the direction of wearing from the wrist to the head.
Product positioning: camera, sharing, listening
Many people think of this smart glasses first is BOSE, Huawei's audio glasses, and Snap's camera glasses. Indeed, in terms of functionality, Ray-Ban Stories is more like a combination of the two. The main selling point is: taking pictures, sharing, listening.
In other words, it can take pictures through glasses, complete sharing on the mobile APP, and can call and listen to music through the built -in open speakers. Of course, it also has decorative effects as glasses, such as optional multiple color mirror frames and lenses.
The function of this glasses is very clear. At present, Ray Ban has found some sports bloggers, music bloggers, and bloggers in special industries to promote.
Although there is no AR display function, it can already be regarded as a miniaturized head computing center, and also laid the foundation for Facebook's research on smart wear, especially Facebook has clearly explicitly under the strategy of AR and VR development.
Integration of intelligent wearable
The launch of Ray-Ban Stories also means that on the road of intelligent wearable evolution, it has been transferred from wrist to head.
In the consumer -level market, the development of intelligent wearables has been a set of facts from early smart bracelets to smart watches, TWS headphones, and smart glasses.
The wearable on the wrist has gone through a round of shuffling. The original bracelets are basically functions such as record steps and heart rate. Now they are also increasingly richer, such as NFC and QR code payment. The same is true of smart watches, more comprehensive functionality, and more comprehensive sports health tracking and biological monitoring, such as ECG, or ESIM networking functions, are also incorporated.
The popularity of TWS is indeed very fast. One of the keys to its rapid rise is that it is extremely convenient and the price is rapid. Of course, the main users are audio and interaction with smartphones, such as smart voice assistants wake up.
In the glasses, early Google Glasses had taken pictures and display functions, because the product was too far ahead of market demand, and the privacy issues that were more concerned were increasingly strong, resulting in no popularity in the end.
SPECTACLES 3 smart glasses
As a social factory on Snap, the main purpose of Spectacles glasses launched in 2016 is to facilitate taking pictures and sharing. Although privacy issues in the background of social networking are not strong at the time, but still end because of the product positioning too single. Of course, Snap is now the same as AR glasses and frequent actions. It is also trying to compete for the future intelligent wearable market with technological giants such as Facebook and Apple.
Bose AR smart glasses
At the same time, Bose and Huawei launched smart audio glasses. Compared with Spectacles, they focus on audio.
Of course, compared to smart bracelets, watches, TWS headphones, and headsets, wearing smart glasses are still a niche product. Therefore, challenges are not easier for more smart glasses and AR glasses than smartphones.